COVID-19 updates & information Read more

WitsEnd Pet Shop

WOW - at least 10-15% off branded dog food!*

Discounted Pet Shop

Our Pet Shop Stocks Natures Menu, Healthy Paws, ProPlan, Collards, Arden Grange and James WellBeloved dog foods.

We also have a range of natural calmers, training aids, treat bags, harnesses, headcollars, natural treats, antlers, chewroots, cool mats, poo bags, raw chews, toys, coats, ear cleaner, grooming tools, dental hygiene, joint supplements in our shop and much more all at great prices.

Require another brand? Try our Order & Collect service.

We can supply all major brands of dog food:

  • Natures Menu
  • Symply
  • Canagan
  • Healthy Paws
  • Collards
  • Skinner’s Field & Trial
  • Purina PRO PLAN
  • Arden Grange
  • Bakers
  • Burns
  • Eukanuba
  • James Wellbeloved
  • Wet food and much more…

How it works

  • At least 10-15% off RRP*
  • Order and pay by Thursday 5pm
  • Collect from Tuesday at 10am
  • To place your order call 0116 244 2455 or ask a member of staff

*10-15% off excludes Symply and Canagan brands

  • Natures Menu

    Natures Menu

    We have two freezers full of this exceptional raw food and shelves of the cans pouches and complete food all at excellent prices.

    Defra and veterinary approved, award-winning range of complete and balanced raw meals made with ethically sourced human grade meat and wholesome ingredients.

    As a brand dedicated to the health and wellbeing of our pets, Natures Menu are equally committed to ensuring the meats they use come with the highest welfare standards and traceability.

    Produced in Norfolk from carefully selected suppliers, Natures Menu raw pet food products are carefully manufactured to the highest standard.

    Natures Menu products are free from bulking fillers, chemical additives, added sugars, rendered meats, artificial flavourings and colours. They aim to use just natural, wholesome ingredients to prepare great meals for the pets we love.

    Benefits of Natures Menu Foods

    • Poos are Harder, Smell Less, Easier to Pick Up
    • Less Flatulence
    • Skin and Joint Conditions Improve
    • Fresher Breath
    • Less Hyperactivity
    • Easier to Digest, Sensitive Stomachs Improve
    • Reduction of Allergies and Intolerences
    • Highly Palatable
  • Symply


    Symply offer all the ingredients for a happy pet. By using only the most natural cuts of British meat and fish and mixing them with fresh vegetables, you can be sure your pet is always eating the healthiest meals. In fact, you won’t find any ingredients in any Symply food that you wouldn’t eat yourself – it’s all human grade, incredibly healthy and extremely yummy!

    To get a healthy balance of Omega 3, Symply uses Salmon oil which is one of the highest Omega producing fish you can get. This not only helps your pet maintain a beautifully glossy coat, but also helps keep their hearts healthy.

    Here at WitsEnd, you’ll find something for every dog in the Symply range. From Symply Puppy Fuel which is especially formulated to help your young companion grow and develop, to Symply Senior Light, designed to keep your maturing pet healthy as they start to take things a little slower

  • Canagan Dog Food

    Canagan Dog Food

    Canagan is one of the most respected names on the market when it comes to high quality dog food and it’s not hard to see why. Canagan’s original ethos was to create a nutritionally wholesome food that was as close as possible to your pet’s ancestors’ original diet (canagan means ‘baby wolf’ in Celtic). Whilst your pet’s diet has evolved as they’ve become more domesticated, their nutritional needs have not. Dogs are still omnivores and they still need a careful balance in their diet to keep them happy and healthy.

    This multi award winning food contains high amounts of meat, vegetables and botanicals in every bowl and only uses human grade ingredients – in fact, the makers at Canagan try their food themselves before making sure it gets the seal of approval from their dedicated team of four legged taste testers. To make sure every meal has nutritional value, you’ll only find named ingredients in all the Canagan ranges, that means no meat and animal derivatives which are more common in cheaper pet foods – if you wouldn’t eat it, why should your pet?

    Why is grain free so important in pet food?

    • Amylase is an enzyme found in the saliva of humans and some mammals which starts the digestion process.
    • It’s needed to help breakdown starchy carbohydrates like those found in grains.
    • Dogs don’t have amylase in their saliva which is why a grain free diet is often thought to be kinder on their digestion.
    • All the Canagan ranges of dog food are grain free and hypoallergenic.
  • Healthy Paws Dog Food

    Healthy Paws Dog Food

    Healthy Paws was founded ten years ago with one aim in mind – to provide a more natural, hypoallergenic diet for dogs using only the finest natural ingredients. You will not find any by-products, animal derivatives, artificial colourings, preservatives and additives in any of the recipes; each ingredient has been carefully selected to provide particular nutritional benefit for the dog.

    Healthy Paws began with two recipes, Game and Millet plus Rabbit and Brown Rice and now has added Turkey and Lamb to its list of highly palatable flavours.

    Benefits of Healthy Paws

    • Firmer and Fewer Stools
    • Promotes Healthy Skin and Coat
    • Aids Flea and Worm Prevention
    • Brain Health
    • Oral Health
    • Bone Growth and Development
    • Helps Prevent Lawn Burn
    • Prevents Paw Chewing
    • Prevents scratching
    • Reduced Flatulence
  • Collards Hypo-Allergenic Dog Food

    Collards Hypo-Allergenic Dog Food

    • Tastes delicious
    • Fresh flavours: turkey & rice, and salmon & potato
    • Wheat gluten free
    • No dairy products
    • Small poos
    • Designed using hypo-allergenic principles
    • Chicory root - natural prebiotic
    • Linseed - supports healthy coat
    • Yucca - freshens breath, poo & coat
    • No artificial colourants
Skinner's Field & Trial

Skinner's Field & Trial

  • Puppy Duck & Rice

    Puppy Duck & Rice

    Lower protein puppy food made with easily digestible British lamb meat meal and rice.

  • Puppy Lamb & Rice

    Puppy Lamb & Rice

    A hypoallergenic diet free from wheat, maize, barley, soya and dairy products.

  • Duck & Rice

    Duck & Rice

    A hypoallergenic diet free from wheat, maize, barley, soya and dairy products

  • Salmon & Rice

    Salmon & Rice

    Unique anti-age formula which enhances alertness and mental sharpness.

  • Turkey & Rice

    Turkey & Rice

    Exclusively formulated to contain joint aid for dogs which can help maintain healthy joints and flexibility of movement throughout the life of your dog.

  • Lamb & Rice

    Lamb & Rice

    Nutritionally balanced hypoallergenic food free from wheat, wheat gluten, dairy, beef, egg and soya.

  • Chicken & Rice

    Chicken & Rice

    A hypoallergenic diet free from wheat, maize, barley, soya and dairy products.

  • Light & Senior

    Light & Senior

    Wheat gluten free diet made with easily digestible chicken and rice.

Purina PRO PLAN Dog Food

Purina PRO PLAN Dog Food

  • Puppy Dog Food

    Puppy Dog Food

    Very tasty & highly digestible – small poos.

    Supports immune system & healthy coat and skin.

    Contains DHA for brain and vision development.

    Formulated with colostrum to boost immune response.

    Available in chicken, lamb and salmon.

  • Adult Dog Food

    Adult Dog Food

    Very tasty & highly digestible – small poos.

    Vitamins E & C for a healthy immune system.

    Omega 3 & 6 for healthy coat and skin.

    Contains prebiotics for a healthy digestive system.

    Excellent maintenance diet in 3 flavours: chicken, lamb and salmon.

  • Light Dog Food

    Light Dog Food

    High protein, low fat formula which helps produce body weight whilst maintaining lean body mass.

    Complex carbohydrates and high protein so dog feels full on less.

    Omega 3 fatty acids for healthy joints.

    Highly digestible – small poos.

    Available in 2 tasty flavours: chicken and lamb

  • Senior Dog Food

    Senior Dog Food

    Unique anti-age formula enhances alertness and mental sharpness.

    Keeps older dogs active & supports joints and weight management.

    Anti-oxidants fight challenges of ageing.

    Very tasty & highly digestible – small poos.